The Development of Popular Music Essay Example For Students

The Development of Popular Music Essay Timeline This essay is aimed to portray a music timeline. In this essay I am going to discuss how pop music has developed from the sasss through to the early sasss. Upon reading this essay, you will notice that there is a significant link between music and society, this being related to marketing and audiences, and also focusing on controversy and dispute relating to sexual acts and various slip-ups among the most successful and famous pop/rock stars. Over the years we have experienced vast changes in popular music (Pop) from the says of sass rock and roll were we experienced bands like the Beetles at the fore front of Pop music to Synch Pop and more recently Indies Rock however now in 2011 we can see that this has also changed because the charts are dominated by big Synch Pop Dance tracks taking influence from asss asss dance and putting a new drum and bass twist and performed in much more daring ways from the likes of Lady Gaga and Beyond who have constantly began to push the boundaries in the imagery and sound and music which is seen as pop but even in the asss or early sasss would have never been taken to in the way it has now which is a representation of how quickly Music is evolving each year. Pop music is a genre that has revolutionized the music industry, bringing in a huge new audience and creating many new sub genres and marketing schemes. We will write a custom essay on The Development of Popular Music specifically for you for only $16.38 $13.9/page Order now This essay will focus on how these schemes and ideas came to be through the ages, coming from Elvis Presley all the way to bands such as Blue and S-Club 7. 1950 We will begin right where it all began, the fifties. The birthplace of pop music, at this time, pop was unheard of, many artists were more focused on Rock and Roll and soul. The term Pop Music came from the word popular. Pop music in the asss was very bland, and very heavily influenced by rock. A prime example of this, was Elvis Presley, who emerged in 1956 as one of the worlds first authentic aristocrats. He was soon after named the king of rock and roll and is now one of the biggest selling artists in history. Many of the worlds most famous artists were discovered during this period. John Lennox had met Paul McCarty in march 1957 and formed The Quarrymen, but before they were formed, McCarty met Lennox in July 1957 and then agreed to Join the group. Staying in 1957, the Quarrymen then performed their first public performance, which did not go successfully which then failed to impress their promoter Carroll Levis. The sasss were also responsible for the formation and birth of the Beetles. The 4 members of the group, John Lennox, Rings Starr, Paul McCarty and George Harrison would soon become the most iconic and successful band/group in music history. However, most of the lyrics were written by Lennox and McCarty. The Beetles would then go on to dominate the asss and asss. The asss were not Just famous for having iconic musicians, it was also famous for creating them too, this is due to the fact that both Michael Jackson and Madonna were both born in the asss. Jackson in 1958 and Madonna also The Development of Popular Music By Charlene and his sexual actions. 1960 Before you knew it, the asss came around, Pop became more revolved around a more alternative style rather than rock and roll. On top of that, they came filled with the small bands that then made it huge, The Beetles, Rolling Stones, etc. Despite all of these young talents, Elvis was still dominating the charts and the pop/rock scene, along with artists such as Dan and the Juniors etc. A notable change in the asss is the fact that Pete Best Joined the Beetles on the 12th August 1960 which then saw them leave on a 48 day tour of Hamburg. We also saw that Pop music was becoming more mainstream with the discovery of Patsy Cline. Cline was special because she was the first female singer that was able to adapt to the change in pop and still become successful. The thing with these early stages is that there were not that many female artists. Most likely due to he issue with equal rights. Another notable moment in the asss was the birth of Zigzag Marled who would go on to win 4 Grammas and lead the band Zigzag Marled and the Melody Makers. .u28b9900d733efad3a82b8bf11ffb22a0 , .u28b9900d733efad3a82b8bf11ffb22a0 .postImageUrl , .u28b9900d733efad3a82b8bf11ffb22a0 .centered-text-area { min-height: 80px; position: relative; } .u28b9900d733efad3a82b8bf11ffb22a0 , .u28b9900d733efad3a82b8bf11ffb22a0:hover , .u28b9900d733efad3a82b8bf11ffb22a0:visited , .u28b9900d733efad3a82b8bf11ffb22a0:active { border:0!important; } .u28b9900d733efad3a82b8bf11ffb22a0 .clearfix:after { content: ""; display: table; clear: both; } .u28b9900d733efad3a82b8bf11ffb22a0 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u28b9900d733efad3a82b8bf11ffb22a0:active , .u28b9900d733efad3a82b8bf11ffb22a0:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u28b9900d733efad3a82b8bf11ffb22a0 .centered-text-area { width: 100%; position: relative ; } .u28b9900d733efad3a82b8bf11ffb22a0 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u28b9900d733efad3a82b8bf11ffb22a0 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u28b9900d733efad3a82b8bf11ffb22a0 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u28b9900d733efad3a82b8bf11ffb22a0:hover .ctaButton { background-color: #34495E!important; } .u28b9900d733efad3a82b8bf11ffb22a0 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u28b9900d733efad3a82b8bf11ffb22a0 .u28b9900d733efad3a82b8bf11ffb22a0-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u28b9900d733efad3a82b8bf11ffb22a0:after { content: ""; display: block; clear: both; } READ: Comparing and Contrasting two pieces of music. EssayThere was a massive change to the audiences that music was being sold to during the asss, mainly u to the rise of the hippie movement, where music festivals were the prime source of promotion and fame. Society became obsessed with festivals and live music, and also used music to protest. Despite this huge increase in live music, the Beetles were still heavily popular amongst not only live performances, but also vinyl. The Beetles became a craze, a lifestyle, with 11 of their 12 studio albums up to 1970 hitting number 1 in the I-J charts. The Beetles were the equivalent of banned One Direction in the modern day, except the Beetles actually had talent. The Beetles had o go and promote abroad, so on the 7th February 1964, The Beetles left the I-J headed for America, and estimated 4000 fans gathered at Heathers airport to watch them leave. Even in the sixties, there were crazy fantails, so many in fact that authorities had to use high pressure water hoses to keep them from mauling the group. Whilst in America, the bands new single I want to hold your hand sold 2. 6 million copies in 2 weeks. This was, at the time, unheard of. Whilst in America, the boys were asked to appear on the Deed Sullivan show, a popular American talk show, very popular considering 74 million Americans watched the show, 40% of the American population. Overall, the sixties were influenced mainly by alternative rock, and were heavily focused around the Beetles, there was competition however with the Rolling Stones slowly rising up. Society in the sixties had never seen fame like this, so nobody really knew how to handle it, this really was popular music. 970 The seventies was really the decade where most genres really carved themselves a place in the music world, the seventies also saw the birth of hip-hop, which would soon become incredibly popula r. The seventies were a golden era for buying vinyl records, they were very affordable Eng had a asss sample in it. Music began to change, t became more vinyl heavy rather than live performances and gigs, Woodstock has deflated due to drug and riot issues, this also resulted in the hippie movement dying down. Many legendary festivals were cancelled. Among the many popular and rising artists of the seventies, the most notable were of course, Elton John and the Jackson 5. The seventies were a time of confusion and heavy change, examples such as Diana Ross leaving the Supremes for a solo shot. However, the asss marked the end of an era, The Beetles depleted due to internal conflicts. They all went their separate ways to pursue solo albums, but the legacy the Beetles left behind, the impact they had on pop/ rock, it would never be the same. In 1975, the popularity of disco and hip hop later spread to make pop more popular. Crowds became bigger, records sold like wildfire and concerts were being sold out every day. Disco was becoming extremely popular gradually throughout the seventies, up until it was stopped by accusations regarding heavy commercialisms. Furthermore, MET were releasing a ton of music videos as a new form of promotion. In terms of technology in studios and in recording, stereo tracks and multi layering came more sophisticated, studios could now record in 4 track instead of mono. This made recording and producing so much easier for labels, and also meant that labels could release music much quicker and easier. The asss was mainly focused on a sort of disco pop style that was combined with rock. Elton John really improved the state of pop as he intertwined it with rock, Elton Johns music could range from slow ballads to full out rock. Lastly, the band Pink Floyd were becoming very popular amongst the underground scene, with Roger Waters becoming the bands primary lyricist. .u6af9b56dd3bf24b6cb323b8c2b4c5a9a , .u6af9b56dd3bf24b6cb323b8c2b4c5a9a .postImageUrl , .u6af9b56dd3bf24b6cb323b8c2b4c5a9a .centered-text-area { min-height: 80px; position: relative; } .u6af9b56dd3bf24b6cb323b8c2b4c5a9a , .u6af9b56dd3bf24b6cb323b8c2b4c5a9a:hover , .u6af9b56dd3bf24b6cb323b8c2b4c5a9a:visited , .u6af9b56dd3bf24b6cb323b8c2b4c5a9a:active { border:0!important; } .u6af9b56dd3bf24b6cb323b8c2b4c5a9a .clearfix:after { content: ""; display: table; clear: both; } .u6af9b56dd3bf24b6cb323b8c2b4c5a9a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6af9b56dd3bf24b6cb323b8c2b4c5a9a:active , .u6af9b56dd3bf24b6cb323b8c2b4c5a9a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6af9b56dd3bf24b6cb323b8c2b4c5a9a .centered-text-area { width: 100%; position: relative ; } .u6af9b56dd3bf24b6cb323b8c2b4c5a9a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6af9b56dd3bf24b6cb323b8c2b4c5a9a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6af9b56dd3bf24b6cb323b8c2b4c5a9a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6af9b56dd3bf24b6cb323b8c2b4c5a9a:hover .ctaButton { background-color: #34495E!important; } .u6af9b56dd3bf24b6cb323b8c2b4c5a9a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6af9b56dd3bf24b6cb323b8c2b4c5a9a .u6af9b56dd3bf24b6cb323b8c2b4c5a9a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6af9b56dd3bf24b6cb323b8c2b4c5a9a:after { content: ""; display: block; clear: both; } READ: Music and Learning EssayBy the mid asss, their nominate songwriter devised the concepts behind their critically and commercially successful albums. In conclusion, the asss were responsible for the Jackson 5, Elton John and Pink Floyd, but were also responsible for the loss and break up of The Beetles. 1980 The asss was the decade of greed and economic inflation and for encouraging the entrepreneur. The most notable change to music was that vinyl was to be replaced with Cads, there was also the fact that hip hop, rap and techno pop were all starting to emerge and become a significant force in the music industry. Music began to move room punk, to new wave, to new romantic to then finish on stadium rock and pop. The asss were also responsible for commercialism music garbage, with MET being launched in 1981, MET would soon have a massive impact on how music would be sold and promoted, and also be responsible for changing the image of pop stars and getting the inside scoop on things nobody really cares about, and to elaborate on that, many TV producers and manufacturers were using hit songs and attractive performers to manipulate buying into purchasing products. MET was named illustrated radio and it basically was accused of proportioning image over music. Daryl Hall stated that the visual has begun to overpower the music. However, the ironic when revenues dropped 10%. During the asss there was an increase in dance clubs everywhere, people were so memorized by the different styles. Despite all of the efforts to promote music using image, Madonna would still always be the superior image. The asss was a time of one of the biggest charity events, Lived. In 1985, Bob Gelded created a live event to help starving people in Africa, the broadcast was viewed by an estimated 1 billion people. Many incredible artists came out of this period, such as 132, Sting and Elvis Costello. Pop music developed further with artists like Prince, who, to this date, has sold over 80 million albums. 1990 The asss were more of a tie for alternative rock but songs such as my heart will go on which was first performed in the movie Titanic became increasingly popular. The main focus for the asss is of course, the king of pop, Michael Jackson. Jacksons contribution and success to music and dance has made him a global and iconic figure in popular music culture for the last 4 decades. T is believed that MS has sold an estimated 750 million albums with his hit single Thriller selling 109 million popes. MS went on to win 13 Grammas and 26 American Music Awards. Michael Jackson was not Just iconic as a musician, but also as a person, donating most if not all of his money to charity and setting up many charitable organizations, his most famous being the Heal the World foundation. In 1996, MIs history tour was a complete sellout and to cover the cost, MS wrote a queue to himself to cover the cost The sasss were an iconic era, filled with inspirational artists from all genres, however, for pop, there was only MS. The king of pop. The development of pop in the gs changed to a sort of shanty bass sort of approach, rather than taking influences from rock, pop became more influenced by disco and hip hop which then evolved to what we have now in the present day. To conclude this essay, I believe that pop music has become what it said it would never be, music nowadays is so commercialism and about image that its not even about the music anymore. Rappers and performers nowadays like young thug, who do not even say words, they just make noise have single handedly destroyed music. Its all about money and sex. Music is about the video, to the musicians that actually want to make good music, respect.

Dr. Martin Luther King Jr. and the Letter From Birmingham Jail essays

Dr. Martin Luther King Jr. and the Letter From Birmingham Jail essays The Letter From Birmingham Jail written by Dr. Martin Luther King, Jr., on April 16, 1963, is (and was) more than a mere response to questions posed by eight members of the clergy, all of them Caucasian in ethnicity. The letter in fact was a kind of manifesto for basic human rights under the Constitution of the United States. It is thought of today by many scholars with perfect validation as the most powerful justification, explanation, and motivation for the Civil Rights Movement. Although Kings I Have a Dream speech in Washington, D.C., is probably more well-known (and offered more soaring rhetoric, more memorable lines), it cannot compare to the point-by-point scholarship and theological craftsmanship that went into Kings Letter From Birmingham Jail (hereafter referred to as Letter). Indeed, the Letter is viewed today as far more than an answer to questions posed by members of the Alabama clergy, or as a reasoned response to Alabama Governor George Wallaces militant 1963 pronouncement at his inauguration that he would defy federal law and not permit integration of public schools. In the Letter, King explains to the clergymen why, as an outsider coming in, he made the decision to take part in the Birmingham demonstrations; I cannot sit idly by in Atlanta and not be concerned about what happens in Birmingham. Injustice anywhere, King went on, is a threat to justice everywhere. As to the social and racial injustices King is speaking of, a bit of background into conditions in the South and specifically, in Alabama is worthy of some space in this paper. In fact, just a few years prior to the civil rights activism in Birmingham (that saw King arrested and placed in a jail), the lynching of African Americans in Alabama was not uncommon. The New York Times (August 30, 1933) reported that two Negroes were found lynched near...

High Commitment Work Practices Essay Example | Topics and Well Written Essays - 2750 words

High Commitment Work Practices - Essay Example These practices were mainly intended to improve the efficiency of the jobs based on the theories of the impact of employee participation in job satisfaction and job performance and the organizational performance. Many research studies show that though these types of arrangements seemed to be attractive for some workers, they have many social costs like uncertainty about job prospects and the risks of non-availability of jobs (Doodley and Prause, 1994).However, the debate remains unsettled. In this context, this essay analyzes the evidence linking highly motivated work practices and organizational performance. Based on the analysis, it explains the reasons for UK firms continuing to use a traditional management style coupled with job designs based in the principles of scientific management. Based on the traditional principles of scientific management, the main building blocks of organizations were considered as man and jobs linked together and supervised by a manager .Here, man was simply considered as an extension of machine (Davis, 1970). This school based on the top down approach to strategic management helped to distinguish between functions, skills, roles and management and evaluates its importance. This school focused on the jobs itself and did not give much attention to the role of workers (Asan and Soyer, 2009). This school helped to distinguish between functions, skills, roles and management and evaluates its importance. The main criticism against this approach is that it is appropriate only for stable environments and may not be suited for fast changing competitive environments (Asan and Soyer, 2009).

Staffing shortages and medication errors Research Paper

Staffing shortages and medication errors - Research Paper Example This shortage may be attributed to the fact that most nurses shun this job due to unfavorable working conditions in hospitals, nurses moving to outpatient care, managed care service and some into business. In addition, nursing does not attract many young applicants, thus the retiring nurses have no other people to replace them. In another dimension, nursing teachers are not paid well. This leads to less nurses taking up the teaching job, subsequently nursing schools enroll few students who will be well attended to by the few staff (Garrett, 2008). Research has proven that some of the leading causes of severe effects in inpatient care may be directly attributed to the current nursing shortage in hospitals. The result of understaffing of nurses may lead to medication errors that may end up causing deaths among patients. Shortage of nurses in hospitals leads to patient monitoring and pain checking being ignored. This comes about due to the fact that the few available nurses are being ov erwhelmed by their work, and may end up forgetting about other patients, something that may be fatal if the patients are in a critical state or may lack the time to conduct the routine check up on some patients (The point of care 2001). Shortage of nurses may also lead to the available workers being overworked by working overtime, something they cannot refuse due to the fact that according to the American Nursing Association, they are liable to losing their jobs or their working licenses being revoked. Due to overworking the nurses accumulate stress and fatigue may lead to them giving medication to the wrong patient or giving wrong doses or even missing a dose entirely. Fewer nurses may also lead to neglect of patients by the nurses. This may be seen in that, in the process of attending to a patient, a more seriously ill patient may be brought in, and this may lead to the nurse abandoning the patient. Nurse under staffing has also been established to be having an effect on urinary t ract infections and pneumonia. Studies show that nurse staffing and have adverse effects. The class of care rendered to most patients, and their safety is jeopardized by the Shortages of nurses in medical facilities. This problem is brought about by the fact that nurses concentrate on many patients at a time, thus inhibiting patients from acquiring quality attention. Understaffing of nurses leads to them not having a conducive working environment. Most hospitals necessitate them to work overtime leading to burn outs. This is attributed to the fact that nurses are not able to handle the pressure from the working environment. This pressure results in reduced performance. Overworking leads to medication errors that nurses do not provide when prescribing drugs, administering drugs or carrying out medical tests. Also, nurses do not take the right precaution when caring for patients, which ends up affecting patients’ result and may lead to death (Garrett, 2008). Quite a number of p atients suffering from acute diseases die as a result of medication errors. There are legislations passed to help prevent medication error. Medication safety language was added to the tax relief and health care act of 2006. Inclusion of hospital quality requirement in the bill allows patients to get information they need; that is, report from hospital illustrating whether it meets established safety standard; thus people are able to protect themselves

Inadequate Qualified Nurses Essay Example for Free

Inadequate Qualified Nurses Essay HealthCare industry in United States and across the globe carried so much responsibility that they are often referred to as â€Å"god† because of the relevance, power and most importantly, their job as lifesaver. Health Care industry is a very lucrative industry in United States and they constitute the large workforce. Despite of all their numerous duties and the entire good job, they are doing, â€Å"The problem Lies Within: Inadequate Qualified Personnel. Health Care industries in United States constitute of a large workforce and most importantly, it is an essential service that carries duty non-stop. The inadequacy of the Nurses, the qualified ones, have been blamed on many factors such as working environment, societal attitude about the profession, to mention but few. The shortage of Nurse appears to be heading towards a path of decline unless an urgent measure is taken to address the situation. That not only the majority of nursing professional are aging but many young people are choosing other careers. This could be because of the hours of work put into the job, as well as the stress involved. In view of this, the experienced among them are opting out and look for less stressful and more lucrative careers. According to the statement, by the House of Education and Workforce Committee, â€Å"The nursing workforce is aging and there are not enough new nurses entering the profession to replace those retiring or leaving† (Heinrich, 2001). A survey conducted shows that half of the current employed RNs by the Federation of Nurses and Health Professionals had considered leaving the patient care field for reasons other than retirement over the past two years (Heinrich, 2001). The implications is that less qualified personnel will be handling most of the health issues which is very dangerous and most importantly all the administrators and other facilities will be affected. Meanwhile, the economy will be affected as well as social issues. The statistical rates of the birth and death rate will be affected as well. The Death rate according to the statistical data released by the United States Census bureau shows a significant increase in death rate since 2008. Most aged people and our seniors will have to be the ones that bear the great effect of this, as they need the attention as well as the touch of our Nurses. The shortage of Nurses is the issue that affects anyone who is a provider or consumer of healthcare services in United States. From the foregoing, it is clear that â€Å"Problem Exists†- Inadequate Qualified Nurses. There is no problem without a remedy or a solution. Having identified the problem, the next thing is to look for the ways out. The first thing is to improve the working conditions and the workplace environment; government should encourage the students with tuition assistance and grants as this would serve as a motives for the intended ones who will like to enroll in nursing school, though the present administration have promised to invest in education and training, this is a good step in a right direction. We should also develop a strategy for awareness and respect for the profession; this they can do to uplift the profession. Government should invest in this noble venture as well and thereby encouraging people to have an interest in the profession. There should be incentives to the new and old among them, as this would put a stop to frequent occupational mobility moving from one job to other. The incentives such as tuition reimbursement, employee’s stock purchase plan, and other incentives that improve the working environment. Finally, improving the workplace environment starts from within the profession itself. We have to take pride in whatever we are doing and this is very significant as willingness to do things come from the inside and not when someone are forced or coerced to do so. References Heinrich, J (2001, July 10). Emerging nurse shortages due to multiple factors. FDCH government account reports. Retrieved from http://ehostvgw20.epnet.com Nursing Shortage: It is likely to get worse before it gets better (Electronic Version) (2001 August) Occupational Health Management, 11(8). 85 The Evolving Nursing Shortage: A Study of Nursing Shortage in America Retrieved from: http://www.ayatravelnursingjobs.com/nursingshortage/ Facts on the Nursing Shortage in North America: Why is there a Nursing Shortage? Retrieved from: http://www.nursingsociety.org/Media/Pages/shortage.aspx

Our Fear of Wolves :: essays research papers fc

Our Fear of Wolves Wolf! What is the first thought that enters one’s mind upon the utterance of that word? More than likely it is the image of a hairy, razor-sharp toothed beast awaiting the thrill of its next merciless kill. Unfortunately, this stereotypical image has been embalmed within the human psyche of the Western civilization for hundreds of years. Most have never even seen a wolf, yet human’s fear of the animal is seemingly as natural as being afraid of the dark. Might these fears be caused by the mind’s interpretation of the literature and stories that have been told over the centuries? For hundreds of years, the wolf has been greatly mischaracterized and it is time to put these out-dated notions to rest.   Ã‚  Ã‚  Ã‚  Ã‚  Writings depicting wolves as evil creatures are present in every era of history and began very long ago. As far back as 500 BC, the Greek fabulist Aesop often used wolves as characters in his short stories that are today known as Aesop’s Fables. Colette Palamar, a researcher at the University of Idaho, indicates that the animal characters in the fables symbolically represent different values and attitudes, and Aesop uses them to deliver some type of ethical advice or moral (1). Unfortunately for the wolf, â€Å"In Aesop’s fables, we saw the wolf portrayed as a wild, boundless animal who is a conniving, tricky, sneaky thief and killer† (Palamar 3). Although the intent of his stories was to give people ethical advice, his goal was achieved at the expense of the wolf’s reputation and influenced people to believe that wolves were horrible creatures. The way that the wolf is portrayed in mythology and fairy tales effected people’s impression of the animals. R.D. Lawerence points out how Germanic Norse mythology tells the story an enormous wolf named Fenris, who was the first son of the satanic overlord Loki (122). The legend of Fenris states that, â€Å"[he] was so large that when he opened his mouth his jaws stretched from earth to heaven†(Todd 1). As the legend goes, he â€Å"devoured several hundred people before the gods were able to chain him.†(Lawerence 122) This 1000-year-old German legend tells us that the wolf eats people mercilessly and is a satanic offspring of the devil. Take also into consideration the widely popular fairy tale â€Å"Little Red Riding Hood.† R.D. Lawerence states that, â€Å"The story of Little Red Riding Hood perpetuates a number of myths about wolves†(120).

Franchise Support

UNIVERSITI MALAYSIA SABAH BG33303 PENGURUSAN PEMASARAN FRANCAIS Chapter 20 Summary NAME| MATRIX NUMBER| Safrina bte Ahmad Shah| BB10110567| Julianne Wing| BB10110274| Mohammad Harith b. Elias| BB10110334| Norhanim bte Hj. Yasin| BB10110442| Norhafizah bte Kasman| BB10160784| Ching Siok Chun| BB10110093| Franchise Support Constructive support of franchise is important for effective operation and overall success of the franchise system. Franchise support of franchises is important because it will develop and maintain sufficient and improve communication skills between the franchisee and franchisor.The franchise support service will ensure profitability, self-employment, striving to be successful, opportunity for growth, and a success or failure story. Opportunity to earn profit is the major driving force for people to start a franchise business. Franchise service support act as an intermediaries in between the franchisor and franchisee in providing training, suggestions to maintain str ong sales and improve profit margin to the franchise business. Regarding the self-employment matter, this franchise support service provides methods, programs, and suggestions for improving and assists in solving problem.In order to become successful in the franchise business, the franchise support staff should offer praise, encouragement, and instruction to the franchisee because working in the positive environment will ensure success to the franchised business. Franchise support services help franchise business to grow by introducing new product and services, marketing techniques, and carefully planned promotional campaign will help franchisees to keep a positive outlook on the business and continue to look for alternative to expand business and increase profit margin.The success or failure story of the franchise business is determined by the management team on how they manage their business properly. Getting the right employees with good discipline, giving good hospitality servic es, working environment is comfort and relaxing, and others show that the franchise supports service assists them in order to maintain the high standard of the franchise system and vice versa. COMMUNICATION As we know, communication is very important factor in daily business activities.Communication involves individual or group in particular businesses. In franchising, a good communication process is very important for the franchisor and the franchisee. Information system that been used by franchise system should be clearly and easy to link with other function and decision making as well. The more effective the communication, the more effective the supervision. There are several communication tools that are typically been used to deliver the information First is telephone.It is highly effective mode of communication, because it is more faster and get 2 way communication. Telephone contacts are important to keep the franchisee informed about the plan and activities for parent company , to evaluate franchise performance of record and also to let the franchisee know what assistance to expect from the franchisor. Phone contact can be set up in many ways, such as through planned telephone calls. These actually to develop interrelationship between franchisor and franchisee in order to retain the support between them.Usually planned calls are to discuss the sales level, product and service support, promotional plans and also to raise any questions given by the franchisee. Second are spontaneous telephone calls. It is actually to boost the morale and feelings of interdependence of the franchisee and the franchisor These kind of calls actually can help the franchisor to understand the immediate concerns of the franchise, get a feel for the franchisee’s general attitude over time and determine if there is nything the parent company could or should be doing over and above the regular services its providing. While the third one is conference calls. These calls being conducted by contacting several franchisees at the same time. Letter or earlier phone contact should be prearranged to ensure the attendance of franchisees within a district area or region. These calls usually to inform the franchisee about the current plan of franchisor such as promotional activities, new product and services, and new contest or customer relation project.Another communication method is internet websites. It helps people to get connected with other people around the world. Same goes to franchise, all business activities can be conducted through internet such as processing orders from suppliers and channel members and do promotion. For franchise, it can expand internet into intranet where it allows the franchisees to access their information system by using secret password. By this way, franchisees can read the report and also any updated issues or activities provided by the franchisor.Chat room is available for them to do the conversation and discussion about certa in issues. Moreover, franchisor and franchisee also can work together through extranet, where they can make their order after review the supplier’s products. Next is email. Email is more convenient to use in order to send any documents or messages to other functional members, suppliers, staffs, different companies, family member and also between franchisor and franchisee. This is because, email can save their costs and required less time compared to other communication methods.Through email, the messages can deliver faster to the other parties and also get their feedback. Moving on to the next communication tool is mail contacts. Mail contacts are mails that are in forms of newsletters and activity reports that are distributed for the purpose of providing instructions, supplying advertising, promoting materials and discussing any legal matters that arises. In other words, mail contacts communication are follow-up information that are resulted from conference calls, issues or questions raised by franchisee, spontaneous calls or suggestions for advertising promotions.These letters are sent by sales manager or the president of the franchise system all for the purpose of assuring a continuing support and service from the main office. Last but not least are visits. Visits are one of the communication tools that come in the form of personal, support-service and training visits. Personal visits are very important to a franchisee when it is especially done by a representative of the main franchise home office such as the president, vice president, franchising directors and many more.Personal visits can be known as an excellent public relations tool which is effective for solving and addressing problems that may arise from the company. Whereas for support-service visits, the purpose of these visits are for helping and aiding the franchisee in order to resolve the problems in its operations by providing hints in dealing with the rapid change in competitive condit ions. As for training visits, it is where visits are made by home office staffs that are involved in the preopening and grand opening training of respective franchises solely for the purpose of the value of royalty fees being returned to the business.FRANCHISEE TRAINING To developing a training operation involves three major actions by a franchisor: designing and implementing a training unit or function, establishing a training location, and developing the training program, including the philosophy, learning and skills to be achieved and the methods to be used in providing the training. Usually a person who was in charge of training program has experience in each major function.There are two critical requirements that must be met by anyone put in charge of a franchisee training program: The person must have knowledgeable about effective training process and must have both depth and breadth of understanding of the operational needs and characteristics that will ensure success in the particular franchised business that necessary because need to be able to incorporate into training program (1) production/operations methods of the franchised business, (2) accounting, marketing and personnel practices and (3) effective methods of developing and maintaining constructive franchisor-franchisee relationship.Training function was important to continuity and growth of the franchisee system, the head of training is part of the upper management of the organization. The center is the original location of the franchisor that can locate almost everywhere or can locate regionally. Example insurance company that provided located for training program in their regional in headquarters. It’s because to enhance their control of the training process and ensure continuity of subject matters to be presented.Training program usually will take at least five days long and may last for up to two months and vary considerably from one franchise system also provided that vary in lengt h, complexity, and subject matter. This training will teach the franchisees and other employees the skills necessary for them to more successful in this business. The objective for training is the skills to be learned, and the training methods to be utilized are carefully put together. From the book or manuals the franchisees can learn the business rather than be taught.Franchisor also provided lectures, group discussions, situational problem analysis, and an independent, hands-on performance under the guidance of experienced trainers was the best business. Other than that the focus in this program is self-application through actual performance of operational required within the franchised system, whether the training takes place in a training center or on the job at the franchisees own franchised business. Three major component of franchisee training:- ) Preopening Training ( Formal ) Preopening training was a first general franchisee training that we will explain. Usually preopeni ng was the most intensive training period. Most franchised require one week or 300 hours of opening training. For preopening the training will consists in classroom that include planning the franchised business, hiring, purchasing, merchandising, advertising, business management, cash and inventory control, and production/operational methods.Franchisees have the opportunity to meet three and twelve or limited number of franchisees to discuss their expectations, desires, strengths, and worries with other franchisees as the individually and collectively anticipate running their own operations. After meet for the training franchisees will feel the advice was very helpful in developing loyalty to the franchise system, creating individual within the franchise organization, and learning or improving skills of operations for the franchise.Manual for the operations usually include finance, operations, marketing, management, and service/production. Will include audio or videotapes, that can descriptions of all franchise operations and usually include operating procedures suggested or required by the franchisor. A manual was an important thing to both franchisor and franchisees because franchisor not only offers a training approach, but also affords protections incase any dispute or questions arises regarding appropriateness of methods used in training franchisees.But for franchisees, the information they need to know on order to function effectively within the business environment of the franchisor was in the manuals. Lastly, references was already provides to refresh the memory or to solve some problem that arises during a workday. 2) Grand Opening Training ( On-site ) For the grand opening of a franchised business, most franchisor sent either the training manager or a member of the training unit to work with the new franchisee. Grand opening training consists of one to two weeks of in-depth work experience in which the trainer assists the franchisee with grand openin g of business.They are trains the staff in operating procedures associated with service/production, finance, marketing, and operation. The franchisor representative often stays with the franchisee until the newly opened unit is running smoothly, which may take from several days to several weeks. The length of time can vary considerably as a result of the normal difficulties of any grand opening or because of unexpected problems or complexities. For the service-oriented businesses, franchisors provided between two and seven weeks from the time the training begins to the actual grand opening business.This period includes one to three weeks of intensive training at headquarters as well as one to three weeks on on-site training to prepare for forthcoming grand opening. At the time of grand opening, the franchisor representative stays with the new franchisee for the first full week of operation. In this way help both parties, franchisor and franchisee in builds a good business relationsh ip, as the evidence of franchisor commitment and as a return, hopefully earning loyalty, enthusiasm, and team spirit from the franchisee. ) Continuing Training Program ( Postopening ) Some franchisors provide training at quarterly, semiannual or annual meetings between the franchisor and franchisees. Others hold seminars on specific topics of current interest to franchisees as the need arises. Most of the national or international franchise systems provide a regular schedule of training at their headquarters or at the site of the franchisee requesting the training.The training is given during the regular weekly or monthly visit by the field representative to the franchise site and addresses such areas as quality control, financial or accounting methods, advertising or marketing developments, or new methods, equipment, or products and services being introduced by franchisor. There are some franchisors are provided specialized training and advice to some franchisees. In example, a fra nchisee who has a territory that appears ripe for expansion may receive training in location analysis, market analysis, lease negotiation and construction services.There are many franchising firms provide ongoing training to their franchisees and the employees of the franchisees. Ongoing training varies widely from franchisor to franchisor and from industry to industry. Regional and national meetings for franchisees are often loaded with training opportunities such as marketing updates, industry trends, new product and service developments, franchisor policy and procedure changes, or informal exchanges of ideas among franchisees themselves or between franchisors and franchisees. The most important role in the delivery of continued training is field representative.They often work directly with the franchisee at the business site, providing expert counsel, giving on-the-spot management and operational suggestions, providing instructional video or audio materials for the franchisee and employees and serving as a channel for sharing new ideas that a developing across the franchise system. Ongoing training is the primary method for most franchisors to initiate new products or services into the franchise system and also as the ideal vehicle for transferring the knowledge and skills required to keep the franchise system be more efficient.